Meet VARU - the new science-backed, skin friendly, cosmetics brand
VARU, a ground-breaking beauty brand founded by Jigna Varu, a visionary chemist and make-up guru, has recently launched and is set to redefine the world of cosmetics. The science-backed brand offers premium make-up with a harmonised, skin-friendly mix of formulas. After overcoming challenges in both life and industry, Jigna created VARU as an ode to her life and her last name; VARU – meaning wolf in Gujarati language. Beautiful, powerful, and fiercely protective. "The great thing about our make-up is its make up," says Jigna, proud to create exceptional colour cosmetics from ethical sources. VARU is a brand doing things differently. As a make-up artist, Jigna understands what consumers want and need, whilst also aims to create awareness about what people are putting onto their skin and how this can be harming to the skin and even to the body internally.