Foreo takes a look at how the beauty industry has taken tips from its fashion and tech counterparts to disrupt 2019 and bring to the market new innovations and the smartest beauty gadgets we have ever seen to date.
1. C-Beauty (that’s Chinese-Beauty)
The difference with C-Beauty, unlike the K and the J before it, is that the Chinese lead with the technological advances, bringing to the market a new and modern way of looking at skincare. C-beauty is all about placing technology behind the products which is in stark contrast to the traditional manufacturers and C-Beauty is miles ahead which is bucking this trend. New factories opening, new innovations, pushing boundaries in beauty tech and making products smarter than we have ever seen before is what will make C-Beauty the buzz word in the industry over the next 12 months.
Unsurprisingly, today, the C-beauty market is the fastest growing in the world, with makeup sales alone increasing in value by 30% and companies using new technologies and partnerships to cater to new markets will see this trend grow and grow throughout 2019.
The words ‘skincare’ and ‘seasonality’ don’t often go hand in hand, but this is exactly what we will be hearing in 2019. Like our makeup friends before us, seasonal beauty is about to become a thing. Yes, think tools and beauty regimes to suit the seasons, such as infrared, heated sheet masking experiences in winter and cooling technology to take care of our skin in summer. It feels good, it will have your skin looking good and it will also treat your skin according to the weather - all hail the seasonal beauty trend!
3. Active Beauty
In 2018, we saw a hint of what was to come with many makeup and skincare brands delving into the active beauty category proving consumers now see health and wellness as an integrated part of their beauty regime. An example of this is top of the range gadgets that will come to the market as the perfect gym bag essentials. We will be taking our beauty gadgets to the gym the same way we would a hairbrush. Get fit, look good - body and face!
4. At Home Beauty Tools Will Dominate
2018 saw the rise of at home beauty, with many companies starting to launch ‘at home’ solutions for every beauty desire. From spa level facials, to at home deep cleansing solutions, the beauty industry made moves to bring the very best of spa facilities right into your bathroom. Technology again was the driver here. Where the tech giants in the lifestyle realms like Uber and Airbnb disrupted the transport and accommodation industry - beauty tech is now catching up to truly shake up the beauty industry as we know it. Could this signal the end of expensive spas and regular beauty appointments?
5. Instagrammable Packaging
Yes, it is a thing. If it didn’t happen on Instagram then it didn’t happen at all. 2019 is all about the looks and beauty brands are stepping up their game. Limited edition lines, seasonal packaging and super bright, insta-worthy beauty products will all be coming your way. If you can prize yourself away from your Instagram feed long enough, the products will speak for themselves. If you look good (on social), you feel good too.
6. Customized Beauty
Coca Cola put names on its bottles, then we had the Monogram fashion trend from fashion powerhouses such as Gucci and Burberry, but 2019 will see the beauty industry adopt this foray into customization. This year, if it’s not customized, it’s not in so don’t even consider another beauty tool unless it’s pre-programmed to suit your needs, or integrates artificial intelligence to grow with you and learn over time. Foreo’s Luna Fofo, which quietly launched in 2018, will bring customization to the forefront of the beauty tech realm and change the way we view our beauty gadgets.
No trend list would be complete without Superfoods making an appearance, and this year will be all about the collagen - ingestible collagen to be exact, and Witch Hazel - an ingredient known for its toning ability and assistance in soothing redness and inflammation. According to Pinterest there was a 305 per cent increase in all searches for witch hazel proving the surge in demand. Similarly Google Trends data revealed that searches for collagen reached an all- time high and China (see C-Beauty) was amongst the top three countries in the world where demand for this thrives and is growing.