Affinity was founded towards the end of 2019 when Husband & wife duo Andy & Lauren decided to look for a new joint venture. Having a background of web development within the Jewellery industry and both having previous retail/customer service experience they decided they would start their own jewellery company and on the 6th January 2020 they opened their first store.
Within a short period of time they found their feet and they well and truly belonged in the bridal jewellery sector. Together they were seeing an increase in customers struggling to get wedding rings to fit around their engagement ring without an annoying gap so they adopted the idea of offering a ‘mould kit’ shaped bespoke service. This allows the customer to create a perfectly fitting wedding ring without the hassle of parting with their engagement ring. Affinity’s unique process allows them to offer a shorter lead time and a competitive price in comparison to their competitors.
Nearly 4 years on and the Affinity shaped service is a massive part of our business and is going from strength to strength, along with traditional bands and engagement rings. We pride ourselves on quality products and outstanding customer service. Our aim was and still is to provide bespoke Jewellery items without the heavy bespoke cost and to offer a more modern way of choosing and creating Jewellery. It is this high quality, passion and hard work that has led to Affinity Fine jewellers being one of the UK’s shaped wedding ring leaders & shortlisted at the UK jewellery awards in the ‘Bridal Jewellery retailer of the year’ category in both 2021 and 2022 and we couldn’t be prouder.