The age of the groomzilla

The stereotype has long played that the soon-to-be bride will build out an intense beauty, hair and fitness regime in the build-up to their wedding day, however it seems men are now getting in on the act.

Beauty brand Procoal surveyed 1,047 married men to ask them about their pre-wedding arrangements, with some surprising results.

To start with, 84% stated they personally plucked their eyebrows before getting married. A further 36% admitted to visiting a spa or salon in the month before their wedding day.

5% of men surveyed also tried micro-blading before the wedding day. The interesting thing about this, was the majority of these individuals (38 of 52) were based in Liverpool - which must now be the new home to microblading.

Just shy of 30% of men admitted to getting a spray tan before getting married, while several regretted this decision based on not usually spray tanning and getting the process wrong. Very interestingly, 12 men from the survey admitted to tan touring so that they would look great on their honeymoon. For those who aren't aware, tan touring involves contouring the self-tan to your face or body so it stays there on a semi-permanent basis, looking more natural but often looking bizarre if done wrong.

Ty Clements, a barber for Male Concept in Brighton, admitted they had seen a 48% increase in grooms booking specific haircuts for their wedding day in the week beforehand from 2016 to 2018. They had even seen a 12% increase in grooms booking hair transformation treatments.

A further 61% from the survey hired a personal trainer at some point within the none-month build-up to the wedding. From the people that answered yes to using a personal trainer, 94% admitted they discontinued with the personal trainer after the honeymoon.

Following on from all this treatment, Procoal asked whether they argued with their best men during the wedding planning process and a hefty 91% admitted to having an issue. For all those that said they argued, 61% was over suits, 21% said they thought their best man didn't help enough, 15% was about the stag do, with the further 3 stating 'other'.

Check out www.procoal.co.uk