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Braintree Village to welcome trio of brands this month
Braintree Village has announced that Joules and Belstaff will be opening their first Essex-based outlet stores at the shopping destination this month, along with Brick Lane Bagel Co. joining its food and beverage lineup. Joules will open on 22nd May in a 1,862 sq ft unit located opposite Adidas, whereas Belstaff will open on 29th May in a 1,779 sq ft space next to Ralph Lauren. The Brick Lane Bagel Co. is located opposite Guest Services.
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Founded in 1989 with a vision to redefine the British classics, Joules offers a selection of womenswear, menswear and childrenswear as well as homeware. The brand is renowned for its use of colour and distinct hand drawn prints, all which are designed in-house at Joules' head office.
To celebrate the opening, the brand will be handing out Joules gift cards to the first five customers on opening day, plus a coffee cart will be handing out free drinks to guests in-store too.
With over 100 years' experience creating high quality performance outerwear, Belstaff's offering today includes menswear, womenswear and accessories as well as the brand's signature waxed cotton jackets.
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Drawing inspiration from the famous bakeries in London, Brick Lane Bagel Co. was founded by father and son duo, Stuart and Elliot Hearne, with an aim to make quality food options to enjoy on the go. The new eatery serves freshly made bagels with specially sourced ingredients including Irish salt beef brisket, oak-smoked salmon and smoked turkey breast.
Josef O'Sullivan, Centre Director at Braintree Village, commented: "We are delighted to announce the arrival of three new brands to our line-up as we head towards the summer months. "It is fantastic to see Joules and Belstaff choosing Braintree Village as home for their first Essex-based outlet stores, further cementing our position as one of the East of England's leading retail destinations.
"What's more, the arrival of Brick Lane Bagel Co. is great news for guests who will be able to enjoy an array of flavoursome and freshly made bagel options."
Tom Joule, Founder & CEO at Joules, said: "We're delighted to be opening a Joules store at Braintree Village. It's a great location and will bring Joules to a whole new crowd. Our new summer collection will be perfect for the months ahead, but as always, we'll have you covered, whatever the weather. On the day of the opening, it's worth getting to the Joules store early. Before the doors open. That's all I'm saying!"
Ollie Smale, Head of Retail at Belstaff, added: "We're excited to continue our partnership with Landsec and open our latest Belstaff store in Braintree Village this summer. We already have a strong customer base and moto community in this area, so as we head into the summer months it feels like the perfect time for us to be opening the new store."
For more information, please visit https://www.braintree-village.com/en
