Ghost fragrance rebrands with refillable summer scents for a new generation
For more than 20 years, GHOST has captured hearts with its timeless fragrances, becoming more than just a scent—it's a memory, a feeling, a signature. Now, GHOST begins an exciting new chapter with a bold rebrand that honours its heritage while embracing the future. Rooted in emotional storytelling and self-expression, the reinvented GHOST invites a new generation to "Embrace Your Aura." This evolution introduces refillable, vegan, and cruelty-free fragrances that empower individuality and conscious beauty choices. With a renewed focus on sustainability and modernity, GHOST is more magnetic than ever. Launching online June 10th and in-store from June 18th, discover a fragrance collection designed to celebrate you—who you are, who you've been, and who you're becoming. GHOST: reimagined, refined, unforgettable.