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DAINTY LONDON UNVEILS AÉRÅ
Dainty London, the award-winning jewellery brand, based in Chelmsford, proudly announces the launch of AÉRÅ, a groundbreaking new fine jewellery collection that marries sustainable luxury with conscious shopping. Founded by former Children's Heart Transplant Nurse Specialist Jade, Dainty London has rapidly become one of Britain's most innovative sustainable jewellery brands.
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Born from the shores of Cornwall and shaped by a deep commitment to ocean conservation, AÉRÅ represents a new chapter in sustainable fine jewellery. Founder Jade's childhood experiences watching her fisherman father witness the devastating impact of plastic pollution on marine life has fundamentally shaped the collection's ethos.
The AÉRÅ collection showcases: Ethically sourced lab-grown diamonds of exceptional quality; 100% recycled precious metals, including gold and platinum; handmade designs inspired by celestial and coastal elements; and accessible luxury pricing without compromising on quality.
Visit: www.daintylondon.com/pages/the-aera-collection
